The School and Community Relations (9780135210659)

The theory, research, and practice of communication planning
The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.

Product details

• Format Paperback | 320 pages
• Dimensions 190.5 x 233.68 x 20.32mm | 703.07g
• Publication date 03 Mar 2019
• Publisher Pearson Education (US)
• Imprint Pearson
• Publication City/Country United States
• Language English
• Edition Statement 12th edition
• ISBN10 0135210658
• ISBN13 9780135210659

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